“Ideas are how everything starts.”

Everything always starts with an idea—but what is an idea? What does it look like? How do they work? Well, open this little book and you just might find out.

Dani Balenson (she/her) is a Brooklyn-based designer, drawer, and doer who gets excited about ideas of all sizes. She’s constantly reminding herself that the first step to making anything come to life is to just start.